Ok, after deciding that a roller disco would be a good idea I decided to step back and think things over. Yes it was a good idea and I still intended to use it in some way but I wanted things to be bigger... if MTV were to be an experience, it would have to be the biggest and best experience that young adults could have, and during my meeting we cracked it.
Disney world has got to be the best experience that you can have, although it aims to please the youngsters, the whole family are able to enjoy it. It's as if you are stepping into a different world!! I have been to Disney world in Florida myself and I must say, it was probably the best holiday I have ever been on. I would love to go again but feel that I now might have to wait until I have kids myself.
This therefore gave me the idea of creating something similar for MTV.
MTV is now the biggest youth media brand and I want to create a 'world' full of things relating to youth culure. This could include a range of experiences such as the Roller Disco and some other inital ideas I included earlier such as Car shows, Extreme sports etc.
Thursday, December 07, 2006
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