Present an idea that makes Red Bull engaging to teenagers.
Proposition
Red Bull makes the impossible possible.
Target audience
Teenagers (14-17 year olds) who currently do not
engage with the brand.
Possible Ideas:
Play on the idea that Anything is possible with Red Bull.
Completing a Rubix Cube (making the impossible possible)
Fact: British supermarket chain Morrisons refuses to sell Red Bull to customers under the age of 16. In Finland, some shops only sell 1 canister of the drink at a time to under 18 year olds. Attempting to buy 2 canisters or more requires customers to prove their age, as if they were buying alcoholic beverages.
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