MTV Roll!

If I am to continue with this brief I must decide what media I want my final submission to be. I am keen to create an animation or piece of motion graphics so I may create a Television advert or Ident. I might also produce a poster or range of posters promoting the event/ experiance.
I also need to consider how I am going to brand this new concept and what name it should take (if one at all).

Initial thoughts for its names or tag line:

MTV Roll
MTV Roller
MTV Skate
MTV RD (Roller Disco)
MTV: Lets Roll
MTV: Rock and Roll
MTV: Roll up, Roll up!!
MTV Flare
MTV Disco

Below are some quick ideas for a logo using the name MTV Roll: