MTV Morphs! - If MTV wasn’t just a broadcaster, what might it be? Your
concept should be based around an object or experience.
Mandatory requirements
Solutions must:
• Embody the spirit of MTV as a brand continuing to
pioneer music and music culture
• Demonstrate what insights have influenced your
‘design’
• Include a criteria for measuring the
success of the concept
Proposition
MTV is a celebration of growing up.
Possible Ideas:
MTV CHILL: With the popularity of winter sports, create an
event that teaches the young at heart how to snowboard and
ski in selected places around the country.
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