Rolling on...

Now that I have my main concept for how MTV is going to morph, I must now decide how to exercute the brief to create and promote my concept.

Consider:
Target Audience - The young at heart who are always looking for a licence to create. Let’s face it, growin up is the best fun you can have – trying out who you want to be.
Tone of Voice - As a brand, MTV is a unique place and platform to celebrate what it is to be growing up, representing and empowering young people, revelling in the shock of the new and enjoying everything life has to offer, right here, right now. Responses should therefore be celebratory, audacious, shameless, smart and witty.

Existing events - Somerset House Ice Rink
London's original and most beautiful open-air ice rink opens every winter at Somerset House right in the heart of central London. This is always a very popular event and becomes fully booked very quickly.

Intention -
I intend to create some kind of strategy for my event (Event strategy)
I could also still create posters and flyers to promote the event and a possible TV ident.

The Event:
MTV Roll will be a worldwide event. MTV, is now the biggest youth media brand in the world broadcasting as 79 channels, across 167 countries in 23 languages.

MTV International: Australia, Africa, Brazil,Canada, China, France, Germany, Holland, India, Italy, Japan, Korea, Latin America, Nordic, Poland, Portugal, Romania, Russia, South East Asia,Spain, UK, USA.

'MTV Roll on Tour' could be a worldwide tour that takes place in the countries mentioned above.

The Venue:
A roller disco should be quite easy to organise because all you need is an area that is big enough to roller skate. Venues could include large arena's, nightclubs, outdoor areas or just a large hall or basketball court.

Guests:

- Famouse DJ's playing a range of different music to cater for all tastes.
- Celebrity guests and appearances.
- Dance and skate choreographers:

Bill Butler, one time dubbed the “Godfather of Roller Disco,” and is the creator of the Jammin skate technique, which he was developing as early as the 1960s. This technique is a funky, captivating, attention-getting display of “R&B Skating” - but is only one example of the many styles and techniques R&B skaters have created over the decades.
'Jammin sessions' could be on offer to teach the Jammin skate technique.

Michael Johnson & Mahaujah Turner (skate choreographers on the movie 'Roll Bounce') are well trained after years of studying and skating with Bill Butler.

Drinks:
Could possibly have over 18 and under 18 events. Still undecided wether alchohol should be available as roller skating and drunk people may noy be the best mix and could become dangerous (but probably very funny!)

'Get your skates on!'