
If I was to create an 'MTV World' it would have to be the ultimate experience for my target audience.
MTV's main target audience are aged 18 - 25 (this can even go up to 35 year olds) so I want to use 'cool' things related to youth culture as well as great experiences.
Skate Park (think Tony Hawk)
Car/ Motor Show:
Cruz.
Ferrari and Lamborghini Experience (in association with Farrari Lamborghini)
Off Road driving - Quad Bike Experience.
Simulators.
Pimp my Ride Event.
Fashion:
Nike Town.
Fashion advisors.
Porn Zone:
Ron Jeremy Suite.
Sex sells.
Extreme Zone/ Adrenelin Zone:
Extreme Sports.
Bungee Jump (indoor/outdoor).
Indoor skydiving.
Sphereing Experience (12' inflatable ball)
Disco Land:
Back to the 70s/80s.
MTV Roller Disco.
Waterworld:
Speed Boats.
Kayaking.
Jet Ski's.
Swimming with Dolphins.
Air:
Flight Simulators.
Helicopter Flights.
Hot air balloon.
Winter Wonderland:
Dry ski slope.
Ice skating rink.
Relaxation:
Style Makeovers.
Relaxing Spas.
Full Body Massage.
MTV at the movies:
Movie theatres.
25 years of MTV:
The history of MTV.
No comments:
Post a Comment