Monday, December 11, 2006

Zones...

MTV World is going to be a large place, approx 100 acres, so to make it easy to navigate I intend to split it up into zones. My initial idea was to give them names such as Adrenelin Zone, Waterworld or Winter Wonderland.
After reading the brief I wanted to embody the spirit of MTV as a brand continuing to pioneer music and music culture, this gave me the idea of calling each zone by a genre of music.

Initial ideas were to call the zone that includes extreme sports the Rock/Heavy Metal Zone, a zone including things such as a relaxing spa the Chillout Zone, a zone including pimped out cars the Hip Hop Zone, zones including jet ski's and speed boats could be the Reggae zone and a possible adults only zone the Blues Zone.
To make it appear more like a 'World' the Reggae zone for example could look like Jamaica with Palm trees and beaches.

Other Genres of music:
Alternative
Blues
Chillout
Classical
Country
Dance
Disco
Electronic
Folk
Heavy Metal
Hip Hop/Rap
Indie
Jazz
Latin
Pop
R&B/Soul
Reggae
Rock

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